As we approach the Safer Internet Day 2018, which is tomorrow, Google has now introduced a new cyber-security campaign for India to mark this occasion. The campaign is called ‘Security Check Kiya’ – and particularly targets young users and first-time internet users. Google has many features which the users can make use of to improve their online security. However, not many people know about these features. The campaign aims at raising awareness around securing your Google account!

“We have noticed some cyber trends in India. For instance, abuse like malware, phishing, elements of financial fraud, are all on the rise in the Indian market. This is also a fragmented market with about 400 million users, which is expected to grow to 650 million users soon,” said Sunita Mohanty, Director, Trust and Safety at Google India.

The Security Check Kiya campaign aims at improving the technical literacy of internet users in India. This campaign will ensure that users keep their accounts safe from being hijacked. Google believes that considering a large number of internet users in India come from tier III cities or from villages, they may not be aware of the risks associated with internet usage.

This campaign educates users about these risks, as well as how to stay protected. This is basically a three-step campaign which involves the following stages:

  • Review security settings
  • Use Google Play Protect
  • Download Find my Device App

Google is giving the users an all-round security boost with this campaign. The company wants to ensure that not only does the Google account remain safe, but also the smartphone that the users use. By promoting find my device app with this campaign, Google is also aiming at ensuring that even the physical device remains secure from theft.

“Through our initiative, we want to nudge internet users to take action to safeguard themselves, because the first step to a safer internet starts with them. We are asking users to get started on their journey by securing their data and devices, by asking them #SecurityCheckKiya,” Mohanty further added.


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