India has 22 languages, which presents a challenge for companies that are looking to scale across the nation. Video-sharing program Roposo, however, uses that to its advantage by providing content in a number of different regional languages. According to Gurgaon, Roposo announced that it has raised a $10 million Series C from returning investors Bertelsmann and Tiger Global, bring its total funding so far. Funding will be used by roposo for product development, hiring, and consumer acquisition.
Tiger Global first spent in Roposo’s Series A round and returned because of its Series B, based on data from Crunchbase. Following an Indian startup financing spree, Tiger Global hit pause on new investments there for a few years before supposedly closing a $3.75 billion fund this year to concentrate on India, the U.S., and China. Roposo’s financing news comes a week after center management firm Facilio, another Indian startup, declared that it also received financing from Tiger Global.
Roposo initially started as a fashion-based social media in 2013 before devoting to movies in August 2017. It currently claims 7.5 million monthly active users, 250,000 user-generated videos, and 160 million video views a day.
Co-founder and chief executive officer Mayank Bhangadia informs TechCrunch that,
“Roposo’s rally came from a slow growth of the platform from a style social media to rebooting as a whole social video system to input the upcoming big amount of match play.”
Users still share videos about fashion, but today it’s one of many topics, such as music, humor, spirituality, technology, travel, and current events (Roposo arranges videos to about 25 interest-based stations ).
Roposo claims a user base of 25 million. One question is how the program plans to keep their focus each promote their video attributes.
Among Roposo’s key advantages is its focus on multiple Indian languages (it provides content in 10 so far), which gives it an edge in smaller Indian cities and towns. Bhangadia says it also differentiates by developing a TV-like viewing experience and supplying editing tools which make it simple for people to begin broadcasting (about 30 percent of Roposo’s users have created content). Video creators can make money based on how much consumer participation their content generates.