We currently live in a world where our privacy is always at stake. Every day, we hear news of smartphones and electronic gadgets spying on us. And malware attacks our system without our knowledge. Thus, Apple privacy campaign focusses on the privacy of people.
Another primary spec in the list of smartphones is now privacy. Although many smartphone companies have failed in guarding users’ privacy, Apple seems like a definite exception.
Apple’s Privacy Campaign
As a step to make people about their privacy, Apple has launched its new privacy campaign. The tech giant has currently aimed at the metro cities Bengaluru, Gurugram, and Mumbai for the campaign. Through this campaign, Apple wants to ensure the users that they have the most secure devices from Apple.
Apple’s take on users’ privacy
At Apple, we believe privacy is a fundamental human right. Read the latest on our efforts to protect your data: https://t.co/5Nl278U3oy
— Tim Cook (@tim_cook) September 28, 2017
The tech giant, Apple has many add-on features currently to ensure extra privacy to the user. For instance, the Apple devices use Apple ID to verify you on your iOS device. And, it provides a higher number of controls to the users to keep an eye on what they share with the apps of their smartphone.
Apple also said that they only collect data related to the username and e-mail address. Also, Apple neither tracks any private data nor the activity of the user on any particular app. And, all the apps od the smartphones are secured with two-factor authentication.
More about Campaign
The campaign includes a short promo video. The video shows people taking various actions like pulling the curtains on window panes to safeguard their privacy. Then the video raises the question of why are the people not worried about their privacy while handling the electronic gadgets if they keep themselves secure in the real world.
Thus, Apple is taking all the possible steps to enhance the security of users. They are also developing new tools for their iOS, Mac devices, and iPhones to ensure more privacy.
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