Presently, Facebook INC removed around 2.2 billion fake accounts in the first half of 2019. Therefore, doubling the number of fake accounts that were removed in the previous year. Facebook is already working on its platform to completely eradicate all possible spam accounts that have posed a threat to the community.
As per reports, unchecked and non-filtered access to social media platform has been causing havoc for the past few years. This has given rise to an increase in fake and derogatory content. Since then, the team at Facebook has increased the authentication process to tackle these scammers before registration.
How bad is Facebook Spam problem?
Facebook accepts that the fake accounts characterize roughly around 5% across the sphere. According to the reports,
“We removed significantly more fake accounts in Q1 2019 and Q4 2018 than in previous quarters, due to an increase in automated, scripted attacks. The majority of these accounts were caught within minutes of registration, before they became a part of our monthly active user (MAU) population,”
Their team is working constantly to increase transparency with the user registration process and to reduce the inflow of attempts to create accounts on fake details.
How to tackle Fake Accounts
Facebook has to deal with a lot of possibilities and close all backdoors that the spammer can use to create new profiles. The number of authentication processes can be increased 10-fold but it proves more than difficult for basic new users to complete them.
So in place of make the Sign-up process more complex, Facebook has taken the battle to the spammers itself. The team at Facebook has now focussed on solutions that tackle the methods spammers and scammers use for the registration process.
- Facebook tracks the geo-location of a new user and bans the IP or all possible IPs that originate from there.
- They track the user in case of suspicious activities like flipping between IPs and use of VPN.
- The team is blocking user IP addresses altogether to deny accessing the systems.
- Additionally, the advance system looks for multiple fake accounts that are operated from a specific location and flags them.
- Inactive accounts also fall under their radar and regular checks are used to mark their authenticity.
- They also tag users with suspicious email addresses related to other fake accounts.
They are taking multiple steps to remove spam accounts before any they cause havoc. Do you know about the Facebook report button? Amazingly, the user can now directly report to Facebook for any suspicious activity.
Moreover, Facebook quickly detects the reports for over 99%. The company highlights the incidence of fake accounts which is important to avoid spam.