The Internet has some “dark patterns” to lure the customers into buying something which they really don’t want. A new study reveals that numerous online shopping sites are using some weird ways to trick people into spending a huge amount of money on unwanted stuff.
— Ryan (@RBTRYN) February 25, 2019
How does Gunes Acar plan to stop the web from manipulating you?
Translation: 'We don't respect your privacy enough to give you a clear choice between accepting and not accepting'.
— Warning Zone Roadcrew (@WZRoadcrew) June 25, 2019
Gunes Acar, a research associate at Princeton stated that such dark patterns are manipulating people to make decisions for themselves. According to the sources, Gunes has helped to run the study in this serious matter.
📹 How Dark Patterns Trick You Online (7 minute video)https://t.co/OByWHrGMEh
— CSS-Tricks (@css) April 2, 2018
There are some ads that give certain time limits, stating that only a few hours are left for the sale to end. Moreover, this sense of urgency makes us buy things which we never use. Besides, various e-commerce sites secretly work with third-party vendors to create manipulative techniques.
Acar and his crew have developed a tool that gained information about more than 10,000 e-commerce sites. Eventually, they discovered that more than 1,200 sites use “dark pattern” techniques to pressurize the people into buying useless items.
— Simon Frey 🦄 (@eu_frey) June 27, 2019
Is there any way for the customers to cancel the order after purchasing?
Some websites use these patterns for their own selfish motives. They want their customers to spend more time on their sites. Also, they studied that these shopping websites use 15 methods to manipulate customers.
— Maurizio Dalla Palma (@mauriziodallap) June 26, 2019
After purchasing an item, they also make it difficult for them to cancel the order. Apart from that, they sham their customers authoring fake testimonials if they ever try to leave. Check out The Geek Herald for more exciting updates.