Microsoft Advertising will soon be modified for good. It is high time that Microsoft brought these changes in its advertising pattern. Formerly known as Bing Ads, Microsoft Advertising is bringing out a brand-new series of features. It will make working more efficient and less time-consuming.
Several new features to be added by Microsoft Advertising
Several of the newly added features aims at helping to load a page faster after an ad click. One of the most important addition is parallel tracking. Parallel Tracking is not a new invention of Microsoft. Google Ads has been using it for past one year, as it is an effective tool for users.
Finally, Microsoft has made a move to implement it in their working style. Parallel Tracking allows click measurement to take place in the background of the program. It allows users to be directed directly towards the final URL.
Absence of parallel tracking results in many detours before the final URL is reached. The consumer is forced to follow a series of redirects before landing on its final destination ie, final URL. Microsoft is believed to have taken it up because it values its users time.
Importance of Parallel Tracking
Measurements have proved that even milliseconds of delay at-times results in loss of consumer. For people drop off before the advertiser’s website is able to load up after an ad click. Parallel tracking has garnered a lot of attention due to its efficiency.
It is so important that it is mandatory for all Google Ads Accounts to implement its use. However, Microsoft is not planning to take such huge steps regarding it. At the moment it just an optional feature that may or may not is used.
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking https://t.co/Aa8QlJ3GFV via @sengineland This feature will also help with page load times. #msftads #microsoftadvertising
— Lisa Sanner (@LisaSanner) June 27, 2019
Final URL suffix is another feature which will be welcomed by Microsoft. Even Custom parameter expansion has secured a place in the list of features.
The Custom parameter expansion allows users to define a maximum of eight pairs of a custom parameter. The character limit has also been increased to 250 characters. Which could be considered as a small added bonus of its own kind.
The support of these features will soon be available on Microsoft.
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