Based on a true incident of the Facebook-Cambridge Analytica scandal, the new The Great Hack documentary on Netflix will explore the privacy scandal which erupted in 2016 and 2018.
On July 11, 2019, Netflix dropped the first official trailer of the documentary film. Moreover, it is set to premiere on July 24, 2019, on Netflix. According to the sources, The Great Hack was first presented at the Sundance Film Festival in January 2019. It is directed by Jehane and Amer and Noujaim.
The Great Hack trailer breakdown
The Great Hack explains how these social media platforms target a user by collecting their valuable data. Also, the film turns out to be the real-life episodes of Black Mirror series. Besides, it will be focusing on the three main players of the Cambridge Analytica/Facebook scandal such as Brittany Kaiser, David Carroll, as well as Carole Cadwalladr.
The documentary will make you question the origin of data we consume daily and put online. Additionally, it will reveal the dark side of such platforms which has been exploiting the users in the digital world. And how the internet has become a weapon of destruction.
I've just seen the @netflix trailer for #TheGreatHack. I need everyone to be clear on one thing: Brittany Kaiser is not a whistleblower. She had introduced illegal computer hackers to Cambridge Analytica. She knowingly endangered the lives of employees. I'm excited otherwise.
— Shahmir Sanni 🏳️🌈 (@shahmiruk) July 11, 2019
The trailer begins with David Carroll who asks the class about whether they have felt like someone’s listening to their conversation through a microphone while watching an ad. Then the trailer dives into the scandal of Cambridge Analytica and investigates how the British political consulting firm has worked for Brexit campaigns and Donald Trump’s elections.
Credits: Bloomberg
The middle half of the trailer jumps directly to Brittany Kaiser who is the films most powerful character. She shares that powerful platforms like Google and Facebook targeted the users to manipulate their minds until they saw the world the way their company wanted them to see.
Netflix documentary The Great Hack turns the Cambridge Analytica scandal into high drama https://t.co/6BODMxrsR0 pic.twitter.com/OIVyrQr27Y
— The Verge (@verge) February 3, 2019
Details about Facebook and Cambridge analytical scandal
The Great Hack film is an eye-opener for all of us, and we hope it reaches a greater audience. The Cambridge Analytical scandal concentrated on 87 million Facebook users whose data was exposed to the firm for President Donald Trump’s campaign.
According to the research, it had gathered information from Facebook without any legal consent of Mark Zuckerberg. Brittany Kaiser is an ex-business development director at Cambridge Analytic. Plus, she has helped the lawmakers to unravel this huge case.
Kaiser revealed that the firm used to steal the user’s data via a personality quiz app. Moreover, they tried to change the minds of people who hadn’t made up their minds for the forthcoming elections.
Cambridge Analytica employees take you inside the Facebook data scandal to explain how your personal data is vulnerable — and how it's already been exploited. #TheGreatHack premieres on Netflix, and in select theaters, on July 24. pic.twitter.com/IuLRPjtups
— See What's Next (@seewhatsnext) July 11, 2019
Besides, they targeted people on Facebook with wrong information, propaganda, and memes. Thankfully, Cambridge Analytica was closed down on May 2018.
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